WoolsMGMT

FOUNDER/OWNER (2013 - 2022)

WoolsMGMT is an independent arts management and creative consulting agency that encourages collaboration and creation among an evolving community of creatives. I help artists develop sustainable practices and share work of exceptional quality, and support artists, organizations, and nonprofits through the producing of new works, management, booking, marketing, grant making, project development, and strategic planning. 

‣ Selected clients have included: Chastity Brown, ARENA Dances, Farm Table Foundation, Graveyard Club, GYST Fermentation Bar, Holly Hansen (Zoo Animal), Her Crooked Heart, King Pari, Chris Koza, Liquid Music, Jeremy Messersmith, Kaleena Miller, Minneapolis St. Paul International Film Festival, Novel Stages, Rogue Valley, Roomful of Teeth, We Are The Willows, and Aby Wolf amongst many others.

‣ Produced live events, promotional campaigns, digital experiences, exhibitions, project documentation, and evaluation and assessment for clients.

‣ Developed and managed a diverse series of artist performance, education, and extended outreach residencies in over 20 outstate Minnesota communities, raising over one million dollars in private, foundation, and state funding to support these individual artists and programs.

‣ In May 2020 produced Novel Stages, a festival in response to COVID-19. It featured 17 acclaimed artists, including GRAMMY and MacArthur ‘genius’ award winners, sharing 30 minute performances expressly for the digital stages that now are our venues. In 2021 Novel Stages continued as a live performance series, featuring world renowned cellist Ashley Bathgate and curated cocktails from Marco Zappia and 3leche.

‣ Booked and produced profitable national tours and album releases, managed manufacturing and distribution of merchandise, contracting, brand partnerships, and sponsorship for a wide range of independent events.

Stuart Pimsler Dance & Theater 

Managing Director (July 2011 - December 2013)

Chief administrator responsible for all organizational and program management. In charge of booking, tour management, marketing, grant making, individual and institutional fundraising, community engagement, educational program support, and general management. Oversaw strategic development for the company’s growth and expansion as well as the company’s 35th anniversary season in 2013. Also served as dramaturgical consultant for SPDT works - Matinee; Walking, Singing and other Habits; and Fancy Folk. Created consistent yearly increase in operating budget, and expanded company touring from under 100 days per year to over 150 days in 2013.

ELEMENT SIX MEDIA 

CONSULTANT AND MARKETING EXECUTION (OCTOBER 2010 - APRIL 2011)

Element Six Media provides a green alternative to traditional advertising and branding communications through the use of sustainable earth resources. Reshaping Earth’s resources like snow, sand, flora and water, we create a unique and engaging experience for our clients’ audience. Executed green marketing campaigns throughout the nation for clients such as Hyundai Elantra, Zimmer Technology, and General Mills’ TheGreenAwards.com.

Webaloo / Nelson-Anderson 

Marketing & Business Development (September 2007 - February 2008) 

Helped define and communicate Webaloo and Nelson-Anderson brand through advertising, product development, and business practices. Oversaw the creation of marketing materials for sales staff and established a common sales practice of presentation. Analyzed customer surveys and developed customer service materials while writing copy for marketing and development materials, as well as contracted copywriting. Optimized the Webaloo and Nelson-Anderson newsletters, websites, and promotional materials to encourage greater community engagement. Worked on “big picture” projects to direct future profitability and developed internal programs (time management training, employee compensation program) to encourage consistent quality, innovation, and talent retention.

Leav

co-Founder & Project Curator (2013-2015)

Leav is a mobile platform for placing, viewing, and sharing digital art that is both shaped by and linked to specific variables like location, time, and other environmental factors. Using GPS data and a phone’s directional orientation, Leav allows you to experience art such as a symphony in which orchestral parts come in and out based on which street you’re standing, a film only viewable from 5-6pm in a park on a Tuesday, or a story about the neighborhood in which you stand. Leav provides unique opportunities to rethink interactivity and engage people in the world and is a new means of storytelling that fosters interactions with audiences that wouldn’t otherwise exist.

‣ Creative collaborators included Eric William Carroll, Kate Cassanova, Bryce Dessner, Holly Hansen, Chris Koza, Michael Perry, Stuart Pimsler Dance and Theater, and Andy Sturdevant, along with Eaux Claires Festival, Minnesota State Fair, Revolver Magazine for AWP Conference, SPCO/Liquid Music Series, Sounds From a Safe Harbour (Cork, Ireland), Springboard For the Arts with St. Paul Public Library, and TPT.

‣ Selected awards and press included: IFPMN & McKnight New Media Grant (2013), The Wrap: Leav Feature - TPT (2014), MPR Art Hounds (2014), “Best Local App” - City Pages (2015), MN Original Feature (2015), MSAB Artist Initiative Grantee (2015), 3M & Minneapolis Institute of Art: Art & Tech Award Finalist (2015).

Mark Morris Dance Group 

Marketing and Development Intern (April 2011 – July 2011)

Developed social media plan for NYC and touring repertory season and new media strategies to engage new and existing audiences. Selected and edited b-roll footage for Dance Group presenters, created internal marketing media kits, and proposed digital archiving solutions to both preserve the company’s legacy and make media more adaptable for educational, marketing and fundraising purposes. Also provided research for development and outreach initiatives, and developed a ‘board book’ to orient present and future board of directors.

rest + noise records 

Co-Owner/founder (December 2008 - May 2010)

Primary responsibilities included the scouting and signing of artists, design and production of albums and artwork, subsequent local and national promotion through print, blogs, and other social networks, procuring and expanding distribution throughout the world, and booking and promoting release events with local venues. Other responsibilities included maintaining balanced finances, the label’s website, and strong relationships with all contacts.

Multidisciplinary Artist 

I am a multidisciplinary artist with a varied background as a ballet dancer, choreographer, literary editor, professional musician, curator, and digital placemaker. I’ve danced on stages with symphony orchestras, created video dance works for artists such as The National, Local Natives, and Zoo Animal, drummed and sang with a variety of bands, and was ‘Picked to Click’ in 2008. Along with some wonderful collaborators I’ve explored opportunities to digitally integrate the arts into the places people live, work, and play in the form of a interactive and multidisciplinary quarterly, Minneapplesauce, and later Leav, a mobile platform for placing, viewing, and sharing digital art that is both shaped by and linked to specific variables like location, time, and other environmental factors.

‣ St. Norbert College - BA Humanities & Fine Arts - Dramaturgy (2002-06)

‣ Graduated Magna Cum Laude 

‣ St. Norbert College Achievement Award for Excellence in Humanities and Fine Arts 

‣ St. Norbert College Presidential Scholarship 

‣ Editor-in-Chief, Graphos Literary Arts Magazine